Our story
It started in my sister’s bakery.
In 2015, I was working as an accountant. But on evenings and weekends, I was experimenting with peanut butter recipes in my sister’s bakery in Outremont, Montreal.
I was looking for a lower-calorie alternative to traditional peanut butter—something with the peanut flavour I loved that I could enjoy as a spread, blend into a smoothie or use in baking.
That small project became PBandMe.
From a side project to a full-time pursuit.
Developing the recipe was the beginning. Turning it into a business meant stepping into a whole new world.
Eventually, I left accounting to focus on PBandMe full-time. By July 2016, our products were available in more than 1,000 stores across Canada.
Something I’d worked on in my sister’s bakery was finding its way into pantries across the country.
More ways to enjoy a favourite.
At the heart of PBandMe is a simple idea: peanut butter can take a different form and still have a place in the foods you love.
Our powdered peanut butter fits into everyday routines. Stir it into your morning oats. Blend it into a shake. Add it to your baking. Or mix it with water and spread it on toast.
We’ve grown since those early experiments, but making products you enjoy coming back to remains at the centre of what we do.
From our beginnings to your pantry.
Eleven years later, I’m proud of how far PBandMe has come—and grateful to everyone who’s helped us get here.
Whether you’ve been with us since the early days or you’re trying PBandMe for the first time, thank you for making something that started in my sister’s bakery part of your pantry.
Matt
Matthew Battah, Founder